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Diaper Wars - Pampers and Huggies battle it out

Posted by Bryana on 8/1/2010 to Cloth Diaper News

Beginning in 1960, and continuing to present day, a high-tech, top secret, expensive, yet lucrative, war has waged daily over the most innocent bystanders on the planet - babies.

Disposable diapers are a 7 billion dollar market, complete with extensive diaper labs and development centers, scientists, chemical engineers, seamstresses, and thousands of testers. Makes the cloth diaper industry seem a bit of an underdog, doesn't it? Gotta love the underdog.

According to ABC News Nighline reporter, Sharyn Alfonsi, there is a battle for baby's bottom.

Pampers and Huggies Duke-it-out!

As the U.S. birth rate has declined in the last decade, Pampers and Huggies, the two disposable diaper industry giants, have duked-it-out - each one wanting to grab that market and hang on tight. With the increasing "GREEN" consciousness raging across the nation, there are smaller contenders riding the wave as well; take for instance, gDiapers, and hybrid diapers like GroVia and bumGenius!.

Alfonsi reports from within Pamper's Top Secret Research and Development Center where over 500 scientists, chemical engineers and seamstresses work to improve the look, feel, absorbency, and trimness of today's disposable diapers. They go so far as to x-ray diapers - even creating 3-dimensional models.

All in the name of science.

Would you believe they have tester moms who take home the diapers, test them, and then return the soiled diapers to Pampers to be picked apart and sniffed? Yep, one entire unit is dedicated to bowel movements - as Alfonsi said, "...all in the name of science."

Why would Pampers let down their guard, allowing Alfonsi to be the first to enter this top secret developmental center? A clue is given in the last portion of this report when the friendly Pampers' representative took time to openly refute complaints about their Dry Max Diapers. The Pampers Dry Max Diapers were reported as giving extreme diaper rash and chemical burns - a Facebook Group was even created for moms to come together, post photos, make reports, and inform parents.

What was Pampers' response?

"There's been no data being able to link the Dry Max product to any kind of skin irritation. Dry Max was tested on over 20,000 babies."

What about the photos on Facebook? What about the complaints? Does that not constitute as data?

With the millions of diapers spent on research, and the billions of diapers to be had in the industry, disposable diaper companies are positioning to be the favorite in households. It is satisfying that in the midst of all this a literal cloth diaper revival seems to be occurring; don't doubt for a second Pampers and Huggies aren't aware.

Research indicates consumers are brand loyal, and the game is on to get them to switch, whether it be for a limited edition, jean diaper, or for designer diapers.

Of course, you could always ditch those two choices altogether and go for a more natural, eco-friendly, cozy-for-baby solution - cloth diapers.